Music Video Analysis
Ed Sheeran- The A Team
The music Video I have firstly chosen to look at id Ed
Sheeran, The A Team. This music video uses narrative structure throughout the
video and the video is very simplistic and no band performance. The narrative
is told in a circular way, the video starts at the end. It is told from another
person’s perspective as if the person watching the girl’s life.
Within the video there are many close ups of the protagonist. This
creates a feeling of sympathy from the audience towards the protagonist because the lyrics link to what we are
seeing, a wasted life. The target audience for this video are the younger
generation, between the ages 15 - 25; this is similar to the singer’s age which
tells me that he feels he can relate to them better than any other age group.
The song is about drugs and this is a topic that young people get caught up in.
The music video appeals to both genders because, although it is only a female
in the video it targets both since any gender can get caught up in drinking and
drugs.
The music begins when it has been established that
drugs have killed the girl lying in the room. The shot when the music does
start is a long shot of a girl lying on a bench with a sleeping bag. This
suggests that she is unfortunate and doesn't have a place to live or sleep.
This puts all focus on the protagonist as the audience want to know more about
her and they ask questions about why she is there and what has happened to her.
They are curious about her life. There is then a close up of her wiping her
face and pulling the sleeping bag in around her which shows the audience she is
cold, creating the audience to feel more sympathy for her.
The mise en scene also suggests that the girl is unfortunate because the clothes she is wearing. She is wearing ripped tights and also a man’s coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting make up on in a dodgy flat and then the long shot of her showing her legs to get the car to stop. It shows that the girl has turned to prostitution, making the audience sympathize yet again because she must be desperate to be doing that. The protagonist has no power in the video, she is a damsel in distress and the drugs are there to take her away from reality and make her feel she is in a hyperreal.
This video attracts its target audience because they are people who could be involved in something like this, and it shows that it isn't a way out. The circular structure intrigues the target audience causing them to be attracted to the video.
The mise en scene also suggests that the girl is unfortunate because the clothes she is wearing. She is wearing ripped tights and also a man’s coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting make up on in a dodgy flat and then the long shot of her showing her legs to get the car to stop. It shows that the girl has turned to prostitution, making the audience sympathize yet again because she must be desperate to be doing that. The protagonist has no power in the video, she is a damsel in distress and the drugs are there to take her away from reality and make her feel she is in a hyperreal.
This video attracts its target audience because they are people who could be involved in something like this, and it shows that it isn't a way out. The circular structure intrigues the target audience causing them to be attracted to the video.
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