The Artist I have chosen to look at that I feel has changed with time is Rihanna. Being introduced into the music industry at just 16 years old Rihanna Rihanna was a wholesome young starlet destined for big things. Rihanna is one of the many artists who has changed styles over the years. Whether it’s island music one day or edgy pop the next, Rihanna proves to be versatile and continues to wow her fans with her creativity.
Rihanna started her career with her first album 'Music of the Sun' with her fist single 'Pon de Replay' going into the top 10. The image Rihanna had at this stage in the career is R n B with Pon DE Replay being more a pop song which contain R n B beats. Rihanna at this time was very simple and natural. her Hair and make up were very simple in videos and also on album covers. She used to wear very casual clothes addin to the simple and natural look she portayed which made her look and seem more like a 'normal' teenager. It was if she gave a effortless impression.
In 2006 the album'A Girl Like Me' came out, at this point Rihanna carried on with her R n B image but her music was marketed with reggae genres as well because of her Caribbean hertiage.
The album cover makes Rihanna look very innocent, this is dne by a natural close up of her face. The fact she is gripped her top could give the impression that she is insecure, and the fact she is wearing white shows her innocence.
When Rihanna bought out 'Good Girl Gone Bad' the album changed to more dance-pop music rather than dancehall or reggae. This album contained four hit all reaching te top twenty worldwide.Also with this Album Rihanna style took a drastic change, she dyed her hair black and cut it very short. This gave her style more of an edge and showed the world she was becoming more Fashion Forward. The name of the album was also showed that a new Rihanna was about to be born.
When Rated R was a more dark and angry tone both musically and lyricial. With this album Rihanna's loom was more rocky. She began weraing heavy make up in her videos.
After this suden change to 'the dark side' Rihanna had the album Loud out which was back to dance pop and claimed this was the real 'her'- Flirty, loud and energetic.
Whilst recording this album Rihanna change her look again, she died her hair red which gave her a sofer edge.
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