Rihanna: Looking at artist through time

 

 

The Artist I have chosen to look at that I feel has changed with time is Rihanna. Being introduced into the music industry at just 16 years old Rihanna Rihanna was  a wholesome young starlet destined for big things. Rihanna is one of the many artists who has changed styles over the years. Whether it’s island music one day or edgy pop the next, Rihanna proves to be versatile and continues to wow her fans with her creativity.

Rihanna started her career with her first album 'Music of the Sun' with her fist single 'Pon de Replay' going into the top 10. The image Rihanna had at this stage in the career is R n B with Pon DE Replay being more a pop song which contain R n B beats. Rihanna at this time was very simple and natural. her Hair and make up were very simple in videos and also on album covers. She used to wear very casual clothes addin to the simple and natural look she portayed which made her look and seem more like a 'normal' teenager. It was if she gave a effortless impression.

In 2006 the album'A Girl Like Me' came out, at this point Rihanna carried on with her R n B image but her music was marketed with reggae genres as well because of her Caribbean hertiage.

The album cover makes Rihanna look very innocent, this is dne by a natural close up of her face. The fact she is gripped her top could give the impression that she is insecure, and the fact she is wearing white shows her innocence. 
When Rihanna bought out 'Good Girl Gone Bad' the album changed to more dance-pop music rather than dancehall or reggae. This album contained four hit all reaching te top twenty worldwide.Also with this Album Rihanna style took a drastic change, she dyed her hair black and cut it very short. This gave her style more of an edge and showed the world she was becoming more Fashion Forward. The name of the album was also showed that a new Rihanna was about to be born.
When Rated R was a more dark and angry tone both musically and lyricial. With this album Rihanna's loom was more rocky. She began weraing heavy make up in her videos.
 
After this suden change to 'the dark side' Rihanna had the album Loud out which was back to dance pop and claimed this was the real 'her'- Flirty, loud and energetic.
Whilst recording this album Rihanna change her look again, she died her hair red which gave her a sofer edge.

Skills Audit

 

Before I begin my research into Music genres I am going to complete a Skill Audit, this is to rate my ability in creative technical skills, to research and analyse media texts, my ability to plan my own A2 coursework and lastly my ability to evaluate my own A2 coursework.

I have answered the questions truthfully and the best of my ability, at the end of creating my music video I will complete another to compare with this one’s results.



My Skills audit at the beginning of A2

I currently rate my ability in the creative use of the following technical skills as:

Filming	1	2	3	4
Holding a shot steady				x
Framing a shot, including and excluding elements where appropriate			x
Using a variety of shot distances as appropriate				x
Shooting material appropriate to the task set		x
Selecting mise–en-scene, including colour, figure, lighting, objects and setting		x
Editing so that meaning is apparent to the viewer			x
Using varied shot transitions and other effects selectively and appropriately for the task set			x
Using sound with images and editing appropriately for the task set			x
Using titles appropriately		x

 

I set myself these technical skills targets, when I begin the A2 Coursework:

 

1. Knowing how to use a tri-pod correctly 

2. Know when to add credits at the right time

3. Make sure the music and filming add up perfectly

4. Use various places when taking shots

I currently rate my ability to research and analyse media texts as follows:

 

Research and analysis	1	2	3	4
I can recognise a genre by identifying its particular patterns of codes and conventions		x
I am able to comment upon the construction of values and ideology within a media text		x
I am able to discuss possible audience reception of a text, in a meaningful way		x

 

I set myself these research targets, when I begin my A2 coursework:

1. Do more research

2. Explore more videos within the genre I decide to study

3. Get other people opinions

 

I currently rate my ability to plan my own A2 coursework as follows:

Planning	1	2	3	4
I can create a detailed shot script				x
I can use storyboarding and take photographs in preparation for filming				x
I can manage time effectively				x
I can respond to and overcome difficulties while filming			x
I can use my previous research of genre to inform my own work				x

 

 

I set myself these planning targets when starting my A2 coursework, as follows:

 

1. if I make changes make sure I write them down whilst still clear in my head.

2. Even if the weather is bad and I can’t film outside move onto another part of my filming in a different location.

3. Consider Location and the time of day when the public will be about.

4. When doing the story board consider costume for the beginning.

 

I currently rate my ability to evaluate my own A2 coursework as follows:

 

Evaluation	1	2	3	4
I know how to ask questions of my target audience in a way that will reveal the success or otherwise of my coursework			x
I know how to look back at my research and identify the success or otherwise of the codes and conventions I used in my own coursework		x
I am able to judge the success or otherwise of my camerawork and editing			x
I am able to identify a strong link between my research, planning and final product		x
I am able to give persuasive reasons for all of the decisions I made during the coursework process		x
I am able to analyse my final product, in the way that I have created meaning				x

 

I set myself these evaluation targets when starting my A2 coursework, as follows:

 

1. Have a strong well though about storyline and stick to it!

2. Show that I have made a good transition between AS and A2